GenAI for Marketing & Customer Engagement
Explore how GenAI transforms marketing strategies and enhances customer engagement. Learn to harness AI tools for better targeting, personalization, and communication.
Overview
Generative AI is no longer an experiment. It is rapidly becoming a competitive advantage. The marketers who learn how to use AI strategically will scale faster, work smarter, and deliver stronger results. Those who ignore it risk falling behind. Whether you want to produce high-quality content in less time, improve SEO performance, personalize customer journeys, automate workflows, or measure AI-driven ROI, understanding how to integrate Generative AI into marketing systems is now essential.
This practical, marketer-first course will demystify Generative AI and show you how to apply it across the entire marketing value chain. You will learn how to use AI tools such as ChatGPT and other platforms for content generation, search optimization, customer engagement, marketing automation, and performance analytics without compromising brand voice, quality, or ethical standards. Unlike technical AI courses that focus on algorithms and coding, this course focuses on real-world marketing decisions. AI application in marketing requires strategic thinking, human judgment, and responsible implementation. You will learn how to identify high-impact use cases, avoid common pitfalls like hallucinations and bias, implement human-in-the-loop systems, and build a clear AI roadmap for your organization.
Skills you'll gain
AI in MarketingAI-driven MarketingBrand MarketingBusiness Marketing
What you'll learn
Assess GenAI marketing opportunities and address data privacy and ethical requirements.
Generate marketing content with AI and implement personalization strategies at scale.
Deploy conversational solutions effectively and enhance customer journeys with AI automation.
Analyze marketing performance with AI-driven insights and measure ROI accurately.
Who Should Attend
Prerequisites
This program is designed for digital marketers, customer experience (CX) professionals, marketing managers, marketing technologists, and brand managers looking to use Generative AI to automate campaigns, scale content creation, personalize customer journeys, and improve marketing performance.
Basic knowledge of digital marketing channels; familiarity with AI productivity tools like ChatGPT is helpful.
Chapters
Explore a structured set of chapters designed to build your skills step by step, with practical examples and hands-on applications.
Meet your instructors
Frequently Asked Questions
How much do the courses at Starweaver cost?
We offer flexible payment options to make learning accessible for everyone. With our Pay-As-You-Go plan, you can pay for each course individually. Alternatively, our Subscription-Based plan provides you with unlimited access to all courses for a monthly or yearly fee.
Do you offer any certifications upon completion of a course at Starweaver?
Yes, we do offer a certification upon completion of our course to showcase your newly acquired skills and expertise.
Does Starweaver offer any free courses or trials?
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NEW
4 hours 1 minute of video content
Downloadable resources
Certificate of completion
Desktop and Mobile access