Google Ads MasterClass 2026 - All Campaign Builds & Features
Master Google Ads from account setup to campaign optimization, covering Search, Display, YouTube, Shopping, Performance Max, bidding, conversion tracking, automation, and AI-powered advertising tools.
Overview
Google Ads is the largest paid advertising platform in the world and the fastest path to put a product, service, or brand in front of buyers who are actively searching. The platform now spans search, display, video, shopping, app, and AI-driven Performance Max campaigns, each with its own bidding logic, creative formats, and measurement requirements. Marketers who understand the full surface area of Google Ads can produce profitable campaigns across every customer journey stage, while those who do not waste budget on the wrong format, the wrong keyword, or the wrong audience.
This course teaches Google Ads end to end. Learners move from account setup and the auction model through keyword research, search ad copy, the full extensions library, bidding strategies, budget planning, Display Network campaigns, conversion tracking, remarketing, and into specialized campaigns covering video on YouTube, shopping with Merchant Center, app campaigns, Demand Gen, and Performance Max. The course closes with the Google Ads automation and AI surface, including Scripts, Rules, Asset Studio, Drafts and Experiments, and Google's Gemini AI integration inside Google
Skills you'll gain
google adsgoogle adwordsppc coursePaid SearchSearch AdsDisplay NetworkGoogle Ads BiddingConversion TrackingRemarketingperformance max youtube adsgoogle merchant centergoogle ads ai
What you'll learn
Identify high-intent keywords and select the right search ad formats for each campaign goal.
Apply ad extensions, dynamic insertion, and creative production to lift click-through and conversions.
Apply bidding strategies and budget planning that align with each campaign's objective.
Implement Display Network campaigns with the right targeting layers for upper-funnel demand.
Develop conversion tracking, attribution, and reporting systems that drive accurate decisions.
Build remarketing campaigns using audiences and the shared library across the account.
Evaluate and apply specialized campaigns including video, shopping, app, AI tooling, and automation.
Who Should Attend
Prerequisites
This course is designed for performance marketers and PPC specialists managing Google Ads accounts, digital marketers and growth marketers looking to expand their expertise in paid customer acquisition, small business owners, founders, and freelancers managing their own advertising campaigns, as well as agency account managers and marketing analysts supporting clients with paid media strategies.
A basic understanding of digital marketing and online advertising concepts is recommended, along with familiarity with web browsers, websites, and common online business terminology. Learners should have a Google account to access Google Ads, Google Analytics 4, and related Google tools. No prior Google Ads experience is required, as the course begins with account setup and gradually progresses to advanced campaign management, bidding strategies, AI-powered features, and performance optimization. An optional advertising budget or Google promotional credits, where available, can be helpful for practical exercises. However, learners can follow demonstrations and complete most hands-on activities without spending money.
Chapters
Explore a structured set of chapters designed to build your skills step by step, with practical examples and hands-on applications.
Meet your instructors
Tanmoy Das
View my channelFrequently Asked Questions
How much do the courses at Starweaver cost?
We offer flexible payment options to make learning accessible for everyone. With our Pay-As-You-Go plan, you can pay for each course individually. Alternatively, our Subscription-Based plan provides you with unlimited access to all courses for a monthly or yearly fee.
Do you offer any certifications upon completion of a course at Starweaver?
Yes, we do offer a certification upon completion of our course to showcase your newly acquired skills and expertise.
Does Starweaver offer any free courses or trials?
Related Modules
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On-demand videos
Practice assessments
Multiple hands-on learning activities
Exposure to a real-world project
100% self-paced learning opportunities
Certification of completion
Tanmoy Das