Professional Prospecting and Client Engagement
Master the art of prospecting and client engagement to boost your sales success and build lasting relationships.
Overview
Build the skills to identify, qualify, and engage potential customers using proven prospecting and sales methodologies. Learn to create Ideal Customer Profiles (ICPs), execute multi-channel outreach, research and prioritize prospects, and apply BANT and TIMD qualification frameworks to build a strong, sustainable sales pipeline.
Strengthen your client engagement and relationship management skills through active listening, SPIN Selling, discovery calls, territory planning, CRM best practices, and strategic account management. Through practical exercises and real-world scenarios, you’ll learn to build trust, nurture long-term customer relationships, and identify opportunities for continued growth.
Skills you'll gain
Client CommunicationClient relationship ManagmementCorporate Client Coverage Business
What you'll learn
Synthesize end-to-end prospecting, client engagement, and relationship management strategies to build and maintain a sustainable sales pipeline.
Execute targeted multi-channel prospecting strategies and apply systematic qualification frameworks (BANT and TIMD) to build and prioritize a qualified pipeline.
Conduct consultative needs assessments using active listening and the SPIN selling methodology to uncover customer pain points and position solutions effectively.
Design and implement account management and customer success strategies that nurture long-term relationships, demonstrate value, and identify expansion opportunities.
Develop a professional-grade prospecting playbook that integrates market research, outreach planning, and territory management for a specific industry.
Who Should Attend
Prerequisites
This course is designed for early-career sales professionals, including SDRs and BDRs, junior-to-mid-level sales representatives looking to strengthen their prospecting skills, career changers moving from customer service or marketing into sales, and experienced sales professionals seeking to modernize their prospecting approaches.
Basic computer literacy, including comfort with email, web browsing, and productivity tools such as Word and Excel, is recommended. No prior sales experience is required, though completing an introductory sales course is helpful.
Chapters
Explore a structured set of chapters designed to build your skills step by step, with practical examples and hands-on applications.
Meet your instructors
Eric Zackrison
View my channelFrequently Asked Questions
How much do the courses at Starweaver cost?
We offer flexible payment options to make learning accessible for everyone. With our Pay-As-You-Go plan, you can pay for each course individually. Alternatively, our Subscription-Based plan provides you with unlimited access to all courses for a monthly or yearly fee.
Do you offer any certifications upon completion of a course at Starweaver?
Yes, we do offer a certification upon completion of our course to showcase your newly acquired skills and expertise.
Does Starweaver offer any free courses or trials?
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Eric Zackrison