How Biological Data Can be Used to Tell Better Stories and Spark a Social Change – Techbytes
Emerging technologies and culture change
The human brain is the most complex structure in the universe. It is the abode of around 86 billion neurons. It is with the help of the brain that we’re able to interpret meanings and perceive things. Moreover, scientists are trying to understand its functioning with the help of new technologies.
Studies suggest that surroundings have a tremendous impact on the human brain and behavior. Here, you might think about how to measure these changes. Let’s dive right into this question.
Measuring Human Behaviour :Emerging technologies and culture change
It might sound peculiar, but it is possible to measure behavior with emerging technologies. Analysis of neural patterns of various individuals suggests that technology is changing the brain's structure. Instead of cultivating mental fitness, technology is pushing it downwards.
Technology is affecting our brainpower in the following ways:
- We are losing our decision-making ability.
- Lack of neuron activation degrades the memory.
- Using emerging technologies for communication is gradually replacing empathy.
- Furthermore, dynamism in mobile apps and software on PC also affects attention span.
Although technology makes our lives easier, one can’t trade it for neural and culture change.
The Limbic Lab
Limbic Lab is an ardent solution to deal with these adverse effects. Heidi Boisvert is working hard on mending the culture change and the brain’s rewiring. Furthermore, it focuses on analyzing heartbeat, temperature, BP, the flow of blood, etc. and associates it with cognitive and emotional changes.
There are two components of the Limbic Lab:
1. Narrative Engine
It is responsible for tracking real-time data and monitors bodily changes. It is the main component of the Limbic Machine.
2. Media Machine
Whereas, the media machine analyses the emotional and cognitive changes that occur during a scene. Furthermore, the system relates it to the media (video/picture) playing on it.
The Limbic machine is an excellent example of merging emerging technologies and using it to tackle the culture change.
How can we Use this Data?
Researchers can use biological data to examine the responses of a person to particular media. Limbic Lab takes this data as an input and crunches it to extract insights. In addition, it also analyses this data with a person’s DNA.
Now you might ask what the use of it is. Well, this is very useful in subtle ways. The best part about Limbic Lab is its real-time insights. It might help companies to change their campaigns according to audience reactions. You should not confuse it with other emerging technologies. Limbic Lab’s AI system tailors person-specific data. On the other hand, other tools cater to a large chunk of the audience.
Our Point of View
Indeed, technology is rapidly rewiring our brains. Furthermore, it is also leading to a massive cultural change. Therefore, it is essential to eradicate the root cause of these side-effects. One of the most feasible ways of doing so is with the help of data.
Limbic Lab is one such step towards this issue. Monitoring biological data has vast untapped potential. We must look in this direction to repair the damage and innovate more friendly technologies.
