Renāte Zara

Renāte Zara is a healthcare marketing and project management professional with a Doctor of Medicine (MD) degree from Rīga Stradiņš University. She currently serves as an Advertising Project Manager at Medical Journal Doctus, Latvia's leading medical journal, where she leads the planning, coordination, and execution of advertising projects, managing client relationships, budgets, and cross-functional collaboration to deliver impactful marketing campaigns.

Previously, Renāte worked as a Medical Lecturer at Izglītības pasākumi, where she delivered approximately 200 educational lectures on healthcare topics for teenagers and organized educational visits that connected students with leading medical institutions. She also founded and managed Winterberry Store, a handmade crochet brand, overseeing product development, marketing, social media, and business operations.

Combining a medical background with expertise in healthcare communications, brand management, and project management, Renāte brings a unique perspective to developing effective marketing initiatives within the healthcare industry. She is fluent in Latvian and Russian, proficient in English, and has a basic knowledge of German.

She is passionate about bridging medicine, marketing, and education to deliver initiatives that create lasting value for healthcare professionals and organizations.