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Generative AI for Growth Marketing (IBM Specialization Collaboration)
Unlock the potential of generative AI to enhance your marketing strategies and drive business growth. Transform data into actionable insights for your campaigns.
Overview
This course explores how Artificial Intelligence is transforming Growth Marketing and helping businesses create smarter, data-driven strategies. Learners will discover how to use AI to analyze market trends, understand competitors and customers, identify growth opportunities, attract potential customers, create engaging content, and build targeted email lists. The course also covers AI-powered segmentation, lead nurturing, personalization, and marketing automation to improve customer acquisition and conversion.
Learners will also explore how AI-driven analytics can be used to measure marketing performance, optimize the customer journey, and improve marketing ROI. Through practical applications, they will learn to analyze KPIs, refine funnel strategies, strengthen customer retention and advocacy, and make more informed marketing decisions. The course concludes with responsible AI use, including data privacy and customer consent, while examining how AI-driven insights can support broader business growth.
Skills you'll gain
Growth MarketingAI in MarketingGenAI
What you'll learn
Develop an AI-powered Growth Marketing strategy that increases customer engagement and sales.
Utilize AI in creating efficient and result-oriented marketing tactics for each stage of the customer’s journey.
Implement AI tools for enhancing business growth and achieving revenue targets.
Analyze and apply AI insights to optimize marketing efforts and ROI.
Who Should Attend
Prerequisites
Marketing professionals, marketing strategists, business owners, growth hackers, sales managers, and anyone interested in using AI to drive business growth and improve customer engagement.
A basic understanding of fundamental marketing concepts and an interest in using AI for strategic business growth are recommended.
Chapters
Explore a structured set of chapters designed to build your skills step by step, with practical examples and hands-on applications.
Meet your instructors
Thalita Milan
View my channelFrequently Asked Questions
How much do the courses at Starweaver cost?
We offer flexible payment options to make learning accessible for everyone. With our Pay-As-You-Go plan, you can pay for each course individually. Alternatively, our Subscription-Based plan provides you with unlimited access to all courses for a monthly or yearly fee.
Do you offer any certifications upon completion of a course at Starweaver?
Yes, we do offer a certification upon completion of our course to showcase your newly acquired skills and expertise.
Does Starweaver offer any free courses or trials?
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5 hours 44 minutes of video content
Downloadable resources
Certificate of completion
Desktop and Mobile access
Thalita Milan