Negotiation, Closing & Customer Success Foundations
Master the essentials of negotiation, closing deals, and ensuring customer success. Equip yourself with practical strategies to boost sales and sustain long-term relationships.
Overview
This course develops advanced skills in strategic negotiation, closing, and account success for complex sales environments. Learners explore principled negotiation, BATNA development, value creation, concession planning, buying signals, and situational closing techniques while learning how to manage post-close transitions and build lasting customer relationships.
Learners also develop practical capabilities in market research, competitive intelligence, battle cards, sales KPIs, pipeline analysis, and revenue forecasting. Through hands-on activities and an Enterprise Sales Toolkit project, they apply these skills to multi-stakeholder and cross-cultural negotiations, competitive positioning, performance optimization, and complex deal orchestration.
Skills you'll gain
Business NegotiationNegotiation SkillsSales
What you'll learn
Synthesize advanced negotiation, closing, and account management strategies to orchestrate complex, multi-stakeholder enterprise deals.
Execute a comprehensive negotiation and closing strategy, from preparation and value creation through post-close transition, to secure favorable terms and ensure account success.
Conduct market and competitive analysis to develop actionable battle cards and strategic positioning that differentiates your solution in competitive markets.
Analyze sales performance data to build accurate forecasts, optimize KPIs, and create data-driven plans for continuous performance improvement.
Navigate the complexities of multi-party and cross-cultural negotiations and integrate all course skills into a professional enterprise sales toolkit.
Who Should Attend
Prerequisites
This program is designed for early-career sales professionals, including SDRs, AEs, and BDRs, as well as junior-to-mid-level sales representatives looking to master complex deals. It is also suitable for career changers with foundational sales knowledge and experienced sales professionals seeking to strengthen their negotiation and closing expertise.
Basic computer literacy (comfortable with email, web browsing, and productivity software like Word/Excel). No prior sales experience required. Familiarity with AI concepts is helpful but not required.
Chapters
Explore a structured set of chapters designed to build your skills step by step, with practical examples and hands-on applications.
Meet your instructors
Eric Zackrison
View my channelFrequently Asked Questions
How much do the courses at Starweaver cost?
We offer flexible payment options to make learning accessible for everyone. With our Pay-As-You-Go plan, you can pay for each course individually. Alternatively, our Subscription-Based plan provides you with unlimited access to all courses for a monthly or yearly fee.
Do you offer any certifications upon completion of a course at Starweaver?
Yes, we do offer a certification upon completion of our course to showcase your newly acquired skills and expertise.
Does Starweaver offer any free courses or trials?
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11 hours 30 minutes of video content
Downloadable resources
Certificate of completion
Desktop and Mobile access
Eric Zackrison