Service Innovation by Design in the Hotel Business

This is a practical course that provides learners with insights into the art and science of designing innovative services in the Hotel industry to meet the evolving needs of customers and drive organizational success. Throughout the course, learners will embark on a journey to understand the core principles and methodologies of service design. They will be introduced to the powerful concept of design thinking, which encourages a human-centred approach to problem-solving and service development. By immersing themselves in this creative process, learners will learn how to identify customer needs, pain points, and desires, effectively enabling them to craft customer-centric service offerings. In conclusion, learners will be equipped to reinvigorate businesses, creating memorable guest experiences while optimizing internal processes for sustainable success. They will be able to adapt to the vibrant ever-evolving hospitality industry and contribute to its continued growth and innovation.